Interestingly, the company doesn't do much advertising, instead relying on word-of-mouth and sponsorship of events. |
The business boomed, with new customers hearing about him mostly through word-of-mouth. |
He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
In general, information about sport was conveyed by newspapers or by word-of-mouth. |
A good experience creates positive word-of-mouth, and that brings more customers. |
The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception. |