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What is the plural of word-of-mouth?

What's the plural form of word-of-mouth? Here's the word you're looking for.

Answer

The noun word-of-mouth is uncountable.

The plural form of word-of-mouth is also word-of-mouth.

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Examples
A good experience creates positive word-of-mouth, and that brings more customers.
The business boomed, with new customers hearing about him mostly through word-of-mouth.
In general, information about sport was conveyed by newspapers or by word-of-mouth.
He would like to know how negative word-of-mouth communication affects consumer thoughts about a product.
Interestingly, the company doesn't do much advertising, instead relying on word-of-mouth and sponsorship of events.
The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception.

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