| Lack of effective marketing has to be addressed and the makers should take pains to carry out word-of-mouth marketing of their films. |
| He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
| A good experience creates positive word-of-mouth, and that brings more customers. |
| Hidden in a narrow alley of the old quarter of Nice, one discovered it by chance or word-of-mouth. |
| There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity. |
| The business boomed, with new customers hearing about him mostly through word-of-mouth. |
