| By relying on mystique and word-of-mouth, whether here or overseas, the company saves a bundle on marketing costs. |
| The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception. |
| Lack of effective marketing has to be addressed and the makers should take pains to carry out word-of-mouth marketing of their films. |
| A good experience creates positive word-of-mouth, and that brings more customers. |
| He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
| Hidden in a narrow alley of the old quarter of Nice, one discovered it by chance or word-of-mouth. |
