| Through newsletters, notices posted on bulletin boards, meetings and word-of-mouth, the local union communicates with the membership, building union strength and solidarity. |
| Pleymo's fame spread like wildfire, largely on a word-of-mouth basis, and before long major record labels started picking up on the Pleymo buzz. |
| The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception. |
| There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity. |
| Hidden in a narrow alley of the old quarter of Nice, one discovered it by chance or word-of-mouth. |
| A good experience creates positive word-of-mouth, and that brings more customers. |
