| By relying on mystique and word-of-mouth, whether here or overseas, the company saves a bundle on marketing costs. |
| The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception. |
| In general, information about sport was conveyed by newspapers or by word-of-mouth. |
| There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity. |
| He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
| Through newsletters, notices posted on bulletin boards, meetings and word-of-mouth, the local union communicates with the membership, building union strength and solidarity. |
