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What is word-of-mouth?

What is word-of-mouth? Here are some definitions.

Noun
  1. (attributive) Alternative spelling of word of mouth
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Examples
The business boomed, with new customers hearing about him mostly through word-of-mouth.
He would like to know how negative word-of-mouth communication affects consumer thoughts about a product.
Hidden in a narrow alley of the old quarter of Nice, one discovered it by chance or word-of-mouth.
In general, information about sport was conveyed by newspapers or by word-of-mouth.
Through newsletters, notices posted on bulletin boards, meetings and word-of-mouth, the local union communicates with the membership, building union strength and solidarity.
A good experience creates positive word-of-mouth, and that brings more customers.

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