| The fields of applied neuroeconomics, neuromarketing and neurofinance have executives wide awake and on the edge of their seats. |
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| Someone may get a prize for neuroeconomics someday, which involves scanning people's brains with an MRI as they make economic choices. |
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| While caution is warranted, it is surely too soon to write off neuroeconomics entirely. |
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| The fascinatingly destratifying potential in neuroeconomics, then lies in the possibility of using it against its ostensible purposes. |
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| A second underlying focus of this Theme Area relates to the emergence of the subfield of neuroeconomics. |
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| Clearly, behavioral economics and its newest child, neuroeconomics, have very bright futures. |
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| The most controversial aspect of neuroeconomics is what to do with its findings. |
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| According to the new science of neuroeconomics, the explanation might lie inside the brains of the negotiators. |
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| Pioneers in neuroeconomics believe the key to understanding economic behavior lies deep in the brain, at the level of cells and synapses. |
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| Organizations and Markets has a summary of bounded rationality and paternalism that was inspired by this article on neuroeconomics. |
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| Even believers in neuroeconomics aren't sure just how far to take it. |
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| By linking economic behavior to brain activity, however, neuroeconomics may finally supply the model that knocks mainstream economics off its throne. |
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| It is also hard to point to anything terribly interesting that the neuroeconomists have discovered, although neuroeconomics may contribute more as time goes by. |
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| Though neurofinance is still in its infancy, its ancestors and cousins include behavioral finance, behavioral economics, behavioral game theory, and neuroeconomics. |
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