“The most effective marketing has always been to reward members for recruiting their friends, family and work colleagues.”

“The surefooted are rewarded with views of sea stacks and coves teeming with more than 160 bird species.”

“So hot were their moves that the crowd rewarded a truly scintillating performance with the highest accolade, a standing ovation.”

“I believe in public servants being rewarded for the jobs they do because, let's face it, it's work no one else wants.”