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What is the noun for psychographically?

What's the noun for psychographically? Here's the word you're looking for.

psychographics
  1. The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
  2. Examples:
    1. “Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.”
      “Yet, it's not only tech companies that are targeting the appealing demographics and psychographics of indie film fans.”
      “The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc.”
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