“An element more problematic in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example, through blogola and flogs.”
flogging
Infliction of punishment by dealing blows or whipping.
“But it's not quite on a par with the lynchings, floggings and threatened executions of Pakistan.”
“Popular pastimes included public floggings, dog-fighting and hunting bullocks to death through east London streets.”
“We're returning to the bedrock values, the strong traditions of faith and family, not to mention the floggings, ritualistic humiliations and the religious crusades.”