What does undersell mean?

Looking for the meaning or definition of the word undersell? Here's what it means.

Verb
  1. To sell goods for a lower price than a competitor.
  2. To sell something for less than its value.
  3. To put forward an idea, or to market a new product, with insufficient enthusiasm.
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Examples
He wasn't going to undersell himself again to a team with such dim prospects.
In other words, we subsidize our farmers so heavily that they can undersell poor competitors abroad.
To say the golf was scintillating would be to undersell not only the drama but also the quality.
As a result, they may undersell their strengths in order to avoid being singled out and made to feel conspicuous.
He could undersell any other shopkeeper in New York because he got his salesmen for next to nothing.
For example, Dutch job applicants are apt to undersell themselves in the eyes of Americans.

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