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What does sponsorship mean?

Looking for the meaning or definition of the word sponsorship? Here's what it means.

Noun
  1. (uncountable) The state or practice of being a sponsor.
  2. (countable, uncountable) The aid or support provided by a sponsor; backing or patronage.
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Examples
A fine crowd enjoyed a lovely walk and the event raised substantial sponsorship for the newly launched project.
Exxon and Shell say if we don't do something quick the 2004 convention sponsorship deal is off.
Snooker has received a major shot in the arm with the announcement of a new sponsorship deal for the game's second most important ranking event.
We stepped in when news broke that the fair was under threat due to lack of sponsorship.
Soon afterward, he began working as an account executive in the corporate sponsorship department of NBA Properties.
Half of this sum will come from contracts with the ARU and the Force, and the balance is sponsorship from businesses.

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