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What does sponsorship mean?

Looking for the meaning or definition of the word sponsorship? Here's what it means.

Noun
  1. (uncountable) The state or practice of being a sponsor.
  2. (countable, uncountable) The aid or support provided by a sponsor; backing or patronage.
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Examples
Exxon and Shell say if we don't do something quick the 2004 convention sponsorship deal is off.
Snooker has received a major shot in the arm with the announcement of a new sponsorship deal for the game's second most important ranking event.
The woman, who was said to be smartly dressed, polite and well-spoken, told people she was collecting sponsorship for a marathon in York.
Instead, as well as cash from the Government, businesses will hand over pots of money in sponsorship to help fund projects around the country.
There is no entry fee but participants are asked to fill a sponsorship card.
Soon afterward, he began working as an account executive in the corporate sponsorship department of NBA Properties.

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