In books, there's a perilously thin line, as they used to say on Broadway, between a socko and a floperoo.
Given what's happening on some campuses these days, that might make one socko speech.
For a socko emphasis, you can choose a large-scale pattern, that is warm, dark or bright in color and has bold contrasts.
Ball writes clearly and is socko with graphs, but I found his arguments utterly unconvincing.
The Beatles, who played in clubs long before they released their first single, knew that songs with a climax, a point, a socko finish, were guaranteed audience-goosers.
Jeff, Jennifer, Dave and Socko saw a big, black, hairy spider crawling on the wall.