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What is search engine optimization?

What is search engine optimization? Here are some definitions.

Noun
  1. (Internet) The use of various techniques to improve a web site's ranking in search engines in the hopes of attracting more visitors.
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Examples
Alternatively, you can hire a company that specializes in search engine optimization to do this for you.
The small business was hard pressed to find search engine optimization for much less that actually worked.
Michael also opened my eyes to the vital importance of search engine optimization.
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment.
Keep in mind the direction search engine optimization is taking.
One key issue was the risk of screen scrapers and spammers bastardizing content for search engine optimization.

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