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What are ploys?

What are ploys? Here are some definitions.

Noun
  1. plural of ploy
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Examples
But he actively engaged in bureaucratic ploys so he could come across as the loyal soldier and cover his tracks.
He believed that the revisions made to the party were mere marketing ploys rather than the result of true ideological conversion.
In fact, I knew Laras and what she was all about, her tricks and ploys to win people over.
After that shaky start, Sharp is on firm ground, with a solid discussion of 8 tactical ploys, ranging from the common self-standoff to the impossibly rare Pandin's paradox.
We sell art that people love and don't bother with all these marketing ploys about art as an investment.
They also spray the animals with a citrus scent as well as using simple ploys, like dropping dog biscuits.

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