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What are ploys?

What are ploys? Here are some definitions.

Noun
  1. plural of ploy
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Examples
But he actively engaged in bureaucratic ploys so he could come across as the loyal soldier and cover his tracks.
In fact, I knew Laras and what she was all about, her tricks and ploys to win people over.
He remains cool under pressure, and even his temper outbursts turn out to be mere ploys to gain advantage.
Instead, many companies are burying higher charges through various tricks and ploys, which is why consumers need to be all the more vigilant.
And he said alcohol companies were introducing very sharp marketing ploys aimed at encouraging young people to consume drinks.
They also spray the animals with a citrus scent as well as using simple ploys, like dropping dog biscuits.

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