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What are ploys?

What are ploys? Here are some definitions.

Noun
  1. plural of ploy
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Examples
Instead, many companies are burying higher charges through various tricks and ploys, which is why consumers need to be all the more vigilant.
We sell art that people love and don't bother with all these marketing ploys about art as an investment.
He believed that the revisions made to the party were mere marketing ploys rather than the result of true ideological conversion.
They also spray the animals with a citrus scent as well as using simple ploys, like dropping dog biscuits.
It is an epic of distortion and evasion and contradiction and misleading rhetorical ploys.
But he actively engaged in bureaucratic ploys so he could come across as the loyal soldier and cover his tracks.

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