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What are ploys?

What are ploys? Here are some definitions.

Noun
  1. plural of ploy
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Examples
And he said alcohol companies were introducing very sharp marketing ploys aimed at encouraging young people to consume drinks.
We sell art that people love and don't bother with all these marketing ploys about art as an investment.
Microbusinesses are using such marketing ploys in virtual communities Internet wide.
In fact, I knew Laras and what she was all about, her tricks and ploys to win people over.
But he actively engaged in bureaucratic ploys so he could come across as the loyal soldier and cover his tracks.
It is an epic of distortion and evasion and contradiction and misleading rhetorical ploys.

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