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What are mailshots?

What are mailshots? Here are some definitions.

Noun
  1. plural of mailshot
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The Office of Fair Trading has warned consumers to be on the lookout for personal loan mailshots which break the law by advertising misleading interest rates.
In the worst cases victims can be inundated with as many as 50 mailshots a day.
So drivers are increasingly being besieged with mailshots, particularly as their policy comes up for renewal.
We will run mailshots for you monthly or every other month to your clients and new prospects, freeing up your time to concentrate on your business.
This involves reaching customers via communications media such as telesales, mailshots, catalogues, or advertisements with tear-off reply slips.
The mailshots, which featured a message from a breast cancer survivor praising Labour's policy, referred to the addressee's name several times.

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