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What are mailshots?

What are mailshots? Here are some definitions.

Noun
  1. plural of mailshot
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The bogus mailshots look official in appearance and focus on data protection and warn of criminal offences if companies do not register with them.
There are endless possibilities with mailshots and a well targeted mailshot is an increasingly effective way of generating business.
On top of this, consumers are bombarded by television and newspaper adverts, as well as mailshots dropping through their letterboxes daily, enticing them to take out credit.
Up to 140,000 homes in Belgium and a further 140,000 in Holland have been targeted by mailshots extolling the beauties of York as a tourist destination.
It refuses to specify how many mailshots it sends out each year, but admits it issues unsolicited cheques to card customers.
The mailshots, which featured a message from a breast cancer survivor praising Labour's policy, referred to the addressee's name several times.

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