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What are mailshots?

What are mailshots? Here are some definitions.

Noun
  1. plural of mailshot
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This involves reaching customers via communications media such as telesales, mailshots, catalogues, or advertisements with tear-off reply slips.
The Office of Fair Trading has warned consumers to be on the lookout for personal loan mailshots which break the law by advertising misleading interest rates.
On top of this, consumers are bombarded by television and newspaper adverts, as well as mailshots dropping through their letterboxes daily, enticing them to take out credit.
It refuses to specify how many mailshots it sends out each year, but admits it issues unsolicited cheques to card customers.
The mailshots, which featured a message from a breast cancer survivor praising Labour's policy, referred to the addressee's name several times.
Up to 140,000 homes in Belgium and a further 140,000 in Holland have been targeted by mailshots extolling the beauties of York as a tourist destination.

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