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What are mailshots?

What are mailshots? Here are some definitions.

Noun
  1. plural of mailshot
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Examples
The bogus mailshots look official in appearance and focus on data protection and warn of criminal offences if companies do not register with them.
There are endless possibilities with mailshots and a well targeted mailshot is an increasingly effective way of generating business.
This involves reaching customers via communications media such as telesales, mailshots, catalogues, or advertisements with tear-off reply slips.
Up to 140,000 homes in Belgium and a further 140,000 in Holland have been targeted by mailshots extolling the beauties of York as a tourist destination.
The Office of Fair Trading has warned consumers to be on the lookout for personal loan mailshots which break the law by advertising misleading interest rates.
So drivers are increasingly being besieged with mailshots, particularly as their policy comes up for renewal.

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