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What is a loss leader?

What is a loss leader? Here are some definitions.

Noun
  1. (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
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Examples
Presently, the Matagami Ecolodge has international visibility and is typical of a non-standard loss leader.
Each Loss Leader is divinely packaged, having been designed at no little expense by our latently talented art department.
Finally, the supermarket chains, such as Hofer, receive EU subsidies and further increase the pressure on domestic farmers, for example, by using milk as a loss leader.
The retailer could sell its slate as a loss leader, but still profit by directing its tablet users to its own services and software.
But when I look at the movie theatres, probably the film goes into the movie theatres as a loss leader.
For instance, curling club members may expect their dues to be used to support the kitchen and therefore it would be a loss leader.

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