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What is an informercial?

What is an informercial? Here are some definitions.

Noun
  1. A television commercial that advertises a product or service by presenting supposedly impartial information about it.
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Examples
He also put the informercial back on the charts as a prime way to get a message out to consumers.
The technical term for an informercial is a direct response television advertisement.
Powin's CPP takes advantage of the company's relationships with select Chinese banks and TV informercial outlets.
The long-form informercial advises consumers about the clinically proven benefits of Tanda Pearl and the importance of a healthy, white smile.

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