| Powin's CPP takes advantage of the company's relationships with select Chinese banks and TV informercial outlets. |
| He also put the informercial back on the charts as a prime way to get a message out to consumers. |
| The technical term for an informercial is a direct response television advertisement. |
| The long-form informercial advises consumers about the clinically proven benefits of Tanda Pearl and the importance of a healthy, white smile. |
