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What does drum up mean?

Looking for the meaning or definition of the word drum up? Here's what it means.

Verb
  1. (idiomatic) To generate or encourage; to campaign for.
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If he's trying to pick a fight to drum up some publicity, he's sorely overestimating the number of people who read this blog.
Anthony is a controversial figure and has a habit of saying things just to drum up a bit of publicity.
Critics say the federal alcohol agents are exaggerating the problem to drum up publicity and financial backing.
All it takes is a little brain bending and creativity to drum up an endless list of affordable dates.
They preview the upcoming films, trying to drum up excitement and anticipation.
Over the next few days he will travel up north to drum up support among music fans in Donegal, Cavan and Roscommon.

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