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What is a deal breaker?

What is a deal breaker? Here are some definitions.

Noun
  1. (idiomatic) An issue which causes a relationship (especially in business) to fail.
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Examples
In the '60s South, long hair was a signifier and a deal breaker for men.
Obvious lack of government support in this area is a deal breaker and not a confidence builder.
Such squishiness on social issues is not inherently a deal breaker for the Republican base.
Companies looking to acquire other businesses sometimes make customer service a deal breaker.
This isn't a deal breaker, it just requires a little extra effort to partake in the main reason to choose this destination.
We were told that by discussing disarmament too soon, or at the wrong moment, when parties have no confidence in each other, and perhaps even less in the mediators, the topic could become a deal breaker.

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