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What is counterconditioning?

What is counterconditioning? Here are some definitions.

Noun
  1. (psychology) A form of conditioning in which a negative response to a stimulus is replaced by a positive one
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Examples
Counterconditioning counters the existing valence with the opposite valence.
Counterconditioning can only occur when an organism has an association between a mental representation and a valence, as acquired in an evaluative conditioning paradigm.
There have been two generally agreed upon routes: extinction and counterconditioning.
In essence, associative structures are functionally defined as being fungible based on counterconditioning and extinction and nothing else.
Counterconditioning names a similar process to extinction, though one which proceeds via a slightly different method.
If he could live through it, countermeasures could be taken, counterconditioning could be set up.

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