| Ministers are already being instructed to relaunch a charm offensive, hitting the boardrooms and factories regularly to sell the government's achievements. |
| The charm offensive was self-evidently in aid of something and eventually we found out what it was. |
| The yes and the no are sold using marketing methods that prefer a charm offensive to political persuasion. |
| Today's interview appears to mark the beginning of a charm offensive, with the company unveiling a new ad campaign tomorrow. |
| In the last several months Pyongyang has launched a charm offensive directed at Moscow, Tokyo, and Seoul. |
| The charm offensive is working, but there's been no exhibition on the president's part of ideological flexibility. |
