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What is a charm offensive?

What is a charm offensive? Here are some definitions.

Noun
  1. (idiomatic) A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.
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Examples
The yes and the no are sold using marketing methods that prefer a charm offensive to political persuasion.
As he launches his charm offensive across Britain, the Prime Minister seems to have everything under control.
Diffident, brusque and self-effacing to the point of invisibility, he was not the first person you would choose if you wanted to mount a charm offensive.
In the last several months Pyongyang has launched a charm offensive directed at Moscow, Tokyo, and Seoul.
The surly behaviour of the United camp to the foreign media has hardly qualified as a charm offensive on either front.
They therefore decided to confront the problem by mounting a charm offensive.

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