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What is a catchword?

What is a catchword? Here are some definitions.

Noun
  1. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
  3. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.
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Examples
This is still better, for it has the catchword at the beginning of the paragraph.
Why is community development now a catchword among resource companies in Indonesia, and yet is so little understood by international corporate management?
The idea that jazz has become a catchword for pomposity is painful for those of us who care deeply about this music.
Globalization, and globalization of the media by its distribution and content, is not just a striking catchword, it is a reality.
That's the latest catchword being echoed among the builders' community in the State.
Biodiversity has become a new catchword for farmers with its promise of healthier ecosystems.

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