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What is a catchword?

What is a catchword? Here are some definitions.

Noun
  1. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
  3. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.
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Examples
Why is community development now a catchword among resource companies in Indonesia, and yet is so little understood by international corporate management?
Secondly: regionalisation is another catchword which repeatedly gives rise to controversial debate.
That's the latest catchword being echoed among the builders' community in the State.
This is still better, for it has the catchword at the beginning of the paragraph.
The catchword was Black Power, but it was really black culture.
The idea that jazz has become a catchword for pomposity is painful for those of us who care deeply about this music.

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