| My generation might be a consumer generation in the eyes of the admen, but we are also a generation that is more or less broke. |
| And anyway, says Patrick, most people are better at filtering out what's true from what's not than most admen may like to believe. |
| After all, the single goal of advertising is to stimulate demand by each and every means, and the ingenuity of admen knows no bounds. |
| The overall image of modern-day admen has been somewhat tarnished in the public eye in recent years, by the industry's flagging creativity and charm. |
| If you doubt it, think of Chelsea, the favourites to win what admen call the Premiership. |
| Over the years, Olins's books became primers for a generation of admen, PRs, and graphic and product designers, anyone who wanted to sound credible in the ideology of branding. |
