| In the face of a challenging environment, also marked by the low euro exchange rate and some downslides in the stock markets, EBITDA increased, while EBIT and consolidated revenue slipped. |
| The segment's EBIT margin reflected high levels of brand support and the continued roll-out of Nescafé Dolce Gusto, now sold in 24 countries. |
| In terms of financial performance, we made a conscious decision to let our top line reduce so we could maintain our EBIT margin and bottom line. |
| The EBIT margin in ice cream increased due to efficiencies and the exit from underperforming markets. |
| We track EBIT because we believe it makes it easier to compare our performance with previous periods, and with companies and industries that do not have the same capital structure or tax laws. |
| The survey results compare the multiples of EBIT paid for various sizes and categories of middle-market manufacturers. |
