| It is wearingly self-indulgent in the way its author recounts every strategy, replays every achievement, extols every ally. |
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| Potential candidates declare their modernising credentials by turning up tieless in television studios where they spout wearingly familiar slogans about change and the need to reconnect with the voters. |
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| As a Warholian spoof of branding, publicity and media underwritten by Marxist and semiotic theory, it is all wearingly clever and depressingly obvious. |
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