| Teach them to shop selectively, and teach them to trade up from masstige by offering products that are exciting and a good investment for them. |
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| She discusses the rise of masstige and the watering down of the term 'luxury' and what that means for brands, as well as consumers. |
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| Its selection by Avon illustrates the upward trend of quality standards in mass and masstige applications. |
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| Different segment of masstige and private labels have rushed into this trend. |
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| He will also continue developing the pipeline of innovative solutions that meet the demands of the prestige and masstige markets. |
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| It is also a cornerstone in the reinforcement of Nivea's masstige positioning. |
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| Given all that, you need to find ways to move them away from masstige and into the affordable art in your gallery, while developing them as a young collectors. |
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| How can you as a retailer combat the current onslaught of masstige? |
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| Every masstige product, therefore, is a candidate for death in the middle. |
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| As an example we launched our Ponds masstige range last year which was an unprecedented success with our consumers. |
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| Innovation is therefore heading toward more premium and masstige product offerings. |
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| The product range will match GCPL's masstige portfolio under the Darling brand. |
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| It seems it was a good choice considering the success of partial flocking, in particular for high-end packaging in the luxury, and masstige segments. |
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| In doing so, Marionnaud follows the lead of Sephora, the other giant in selective distribution, whose strategy for a masstige offer using its own name turned out to be a real success. |
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| Can be positioned as budget, masstige, prestige or super luxe. |
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| Masstige brands have particular appeal to urban consumers, who are always striving to be trendy but aren't above a bargain. |
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