“In the past few years, there has been a proliferation in the number of marketing research textbooks.”

“It is the intuition that we run the risk of aiming too low if we take the ultimate goal of our actions to be merely the proliferation of happiness or well-being.”

“Without the proliferation of kin, there is no labor force to produce goods, no military to protect national boundaries, and no populace to ensure the well-being and longevity of state factions.”