| There is an unequivocal denial of the possibility or the desirability of universal values, ambitions or aspiration. |
| Those older, heading irreversibly away from their peak, can feel for some time that they are still in the rough vicinity of desirability. |
| Again, this reduces transport costs and increases the desirability of behaving in a transport efficient manner. |
| It is available to all those who hear the new truth and feel inwardly convinced of its desirability. |
| It also didn't hurt that his couture leanings elevated the designs to new heights of cool and desirability. |
| There can be no doubt that BMW has cornered the saloon market, in terms of sheer desirability. |
