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What is the noun for ballyhooing?

What's the noun for ballyhooing? Here's the word you're looking for.

ballyhoo
  1. Sensational or clamorous advertising or publicity.
  2. Noisy shouting or uproar.
  3. Synonyms:
  4. Examples:
    1. “The thought of holding such festivities amid the raucous ballyhoo of a Broadway hotel would have been unthinkable. Until the Waldorf came along, that is.”
      “The extraordinary ballyhoo surrounding their Cannes match helped cement tennis as a mainstream spectator sport.”
ballyhoo
  1. Hemiramphus brasiliensis, an inshore, surface-dwelling species of needlefish forming sizeable schools.
  2. Synonyms:
  3. Examples:
    1. “The thought of holding such festivities amid the raucous ballyhoo of a Broadway hotel would have been unthinkable. Until the Waldorf came along, that is.”
      “The extraordinary ballyhoo surrounding their Cannes match helped cement tennis as a mainstream spectator sport.”
ballyhoo
  1. An unseaworthy or slovenly ship.
  2. Synonyms:
  3. Examples:
    1. “The thought of holding such festivities amid the raucous ballyhoo of a Broadway hotel would have been unthinkable. Until the Waldorf came along, that is.”
      “The extraordinary ballyhoo surrounding their Cannes match helped cement tennis as a mainstream spectator sport.”
ballyhoos
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