| He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
| In general, information about sport was conveyed by newspapers or by word-of-mouth. |
| By relying on mystique and word-of-mouth, whether here or overseas, the company saves a bundle on marketing costs. |
| There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity. |
| Lack of effective marketing has to be addressed and the makers should take pains to carry out word-of-mouth marketing of their films. |
| The business boomed, with new customers hearing about him mostly through word-of-mouth. |
