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What does upfront mean?

Looking for the meaning or definition of the word upfront? Here's what it means.

Adjective
  1. honest, frank and straightforward
  2. In a forward, leading or frontward position.
  3. (of money) paid in advance
Adverb
  1. beforehand
  2. (soccer) As an attacker
Noun
  1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
Verb
  1. To bring to the fore; to place up front for consideration
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