| When I was a kid, the big, bold promise of cable TV was that there would be narrowcasting. |
| Most important, direct-mail consultants are in the business of narrowcasting rather than broadcasting. |
| It doesn't just understand one of the fundamental of that what the web is incredibly good at, narrowcasting. |
| Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous. |
| In the near future, candidates will face the ultimate narrowcasting society. |
| The set-up is one of the longest-running examples of an in-store media network, sometimes referred to as narrowcasting, or digital advertising networks. |
