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What is an advergame?

What is an advergame? Here are some definitions.

Noun
  1. (informal) A computer game published by an advertiser in order to promote a product or service.
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Examples
Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused.
This article addresses food advertising to children, specifically one frequently used and frequently criticized tactic, the advergame.
Some products are usually more appropriate for the advergame format.
Burger King's Sneak King Xbox game introduced last fall has become perhaps the most well-known advergame.
To wit, Leviathan recently developed an advergame for BellSouth to tie in with a DSL promotion.
In order to provide answers, the day of training is structured around examples of product placement campaigns, dynamic advertising, advergame, discussion workshops and a comparison with other media.

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