Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused. |
This article addresses food advertising to children, specifically one frequently used and frequently criticized tactic, the advergame. |
Some products are usually more appropriate for the advergame format. |
Burger King's Sneak King Xbox game introduced last fall has become perhaps the most well-known advergame. |
To wit, Leviathan recently developed an advergame for BellSouth to tie in with a DSL promotion. |
In order to provide answers, the day of training is structured around examples of product placement campaigns, dynamic advertising, advergame, discussion workshops and a comparison with other media. |