What is another word for market research?

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Contexts The systematic collection and evaluation of data regarding customers' preferences Inquiries, investigations, or polls conducted to gather information or opinions Noun ▲ The systematic collection and evaluation of data regarding customers' preferences survey poll enquiryUK inquiryUS census market survey opinion research public opinion research statistical study consumer research consumer insights customer analysis customer research market analysis market intelligence canvass sampling opinion poll public opinion poll study questionnaire review research quiz ballot cross-examination probe investigation tally Gallup Poll straw vote straw poll scrutiny examination show of hands voting poll random sample “Carry out detailed market research before committing financial and staff resources to new products or services.” Noun ▲ Inquiries, investigations, or polls conducted to gather information or opinions soundings examinations inquiries investigations polls probes research surveys Find more words! 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Use our Synonym Finder Nearby Words market researcher market risk market risks markets markets abroad markets at market prices market price market pressures marketplaces market place marketplace